Category Archives: Marketing

The Real Winner of Super Bowl Ads

Super Bowl ads are a great tradition that go along with the big game. They just aren’t effective. Continue reading

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Creative Destruction

Traditional gatekeepers are falling by the wayside. How can you use this to your advantage? Continue reading

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Tracking ROI

How does social media work with other types of marketing? How can you track success with social media? Continue reading

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Prove it pt. 2

How do you tap into existing credibility? It involved making your customers feel special. Continue reading

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Prove it pt. 1

Companies often try to build credibility with misguided attempts. While credibility isn’t a bad thing, you’ll never be able to gain the level of credibility as an existing network of people. Continue reading

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Rethinking Value in a Knowledge Economy

more about “Rory Sutherland: Life lessons from an…“, posted with vodpod Here’s a TED Talk that’s probably my favorite of all time. Rory Sutherland is a life-long Ad man, and discusses ways that we should reinterpret value in an economy … Continue reading

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Making Things Market Themselves

Lots of small business owners love social media because it lets them see word of mouth marketing in action. A simple twitter search shows you what people say about any number of topics. But it helps to give them something … Continue reading

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